"It's the exact same old tissue, honey, it doesn't make a difference, ok? It's still going to work the same way", my exasperated hubby hissed into my ear as I got containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I in fact composed 'designer tissue'. So, yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding items, I sure succumbed to it. All the hoopla. The shenanigans. The 'suck 'em in with good copy and fab color combination'. Hey, I am still a consumer, keep in mind that. I am entitled to fall for good packaging, I have a prevailing right to be human.
They are so quite ... the product packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and after that they have the 'kids' product packaging. I got 4 of each style bundles and made a run for the counter with them with my yelling kids and exasperated husband following me in slow motion. It was definitely a 'die-hard' minute. You understand, when the hero is fleing from a bunch of wild bad guys with gatling gun, and they're contending your feet or something ... and there's a surge behind you ... and everything occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I loved the packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'must keep for reference' clear folder. I do not keep a lot of stuff in there since I am pretty selective about the designs that I like, however these product packaging designs made the cut.
You see, this is the kind of thing that happens when you put some effort into making your product packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, read more why invest a lot money on the packaging?" Maybe you're likewise thinking that the money should go towards establishing better quality items ... for faster shipment alternatives ... or maybe the cash ought to go towards investing prospective clients to expensive dinners in Italian restaurants. It's your call, actually.
The more effort you put into designing your product packaging, more customers will take a look and stop at your product packaging or what's inside the product packaging. Now, does it make sense for me to state now that when they take and stop notification of your product packaging, your chance of getting them to buy your product boosts?
You see, the function of packaging is to get the consumer's attention. And without an electrifying product packaging, customers are going to stroll past the loads and loads of other rival items ... and yours ... without even knowing you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great product packaging. Once they stop and have a look, you've won the preliminary.
Think of it!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I loved the product packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for reference' clear folder. I don't keep a lot of stuff in there since I am pretty selective about the styles that I like, however these packaging styles made the cut. The more effort you put into designing your packaging, more consumers will take an appearance and stop at your product packaging or what's inside the cardboard packaging boxes wholesale.